As thought leaders for the HR profession and regulatory body for close to 20,000 HR practitioners in Ontario, the Human Resources Professionals Association's (HRPA) new headquarters is a meeting place and center of learning for many different constituencies. The HRPA needed an elegant, dynamic solution to help inform and guide visitors throughout their 5000-square-foot Learning Centre.

Clearview’s solution functionally enhanced the Learning Centre with engaging digital signage that combines touchscreen way-finding and display screens throughout.

Clearview Digital Marketing raised the bar with designing and implementing a solution to streamline and standardize business practices while elevating the HRPA brand. Using SCALA Digital Signage software, Clearview custom created a solution that allows non-technical users to effortlessly input content months in advance, then intelligently manages and wirelessly publishes information on all screens.

For visitors entering the Centre, the way-finding touchscreen details in real-time the day’s events, complete with rooms and walking paths. Once inside, complementary screens artfully attract viewers with more relevant and engaging information about: future events, daily speakers with photos and bios, the day's schedule, and more.

HRPA is also using the system for their internal communications. Clearview custom created a dedicated channel for their private staff lounge that delivers corporate messaging, an embedded TV feed, scrolling RSS news and weather feeds.

“We’re extremely happy with the solution,” said Chris Larsen, HRPA’s VP Marketing and Membership. “Clearview did a great job listening to and translating our requirements into a digital signage solution that was everything we asked for. Their design complements our facility and the staff is pleased because of how easy it is to use. The touchscreen way-finder has had a positive impact on our guest experience, and the internal screens have provided the medium we were looking for to efficiently update and message our visitors, and inform and engage employees.”